O Adweek apresenta seleção dos 50 melhores comercias de 2006.
A campanha do ano foi Apple x PC, da TBWA\Media Arts Lab/Los Angeles (“Virus”, “Restarting”, “Out of the Box”, “Self Pity”, “Accident”, “Trust Mac”).
Dos comerciais selecionados, dois foram rodados no Rio de Janeiro:
1. Burger King “America’s Favorite”
2. Burger King “Buckin Chicken” (rodado em super 8mm)
Os dois foram dirigidos por Bryan Buckley e produzidos por Alex Mehedff, da Hungry Man Rio.
Espie a lista:
Adidas: Partido – 180\TBWA/Amsterdam
American Express: Animals – Ogilvy & Mather/New York
Ameriquest: Friendly Skies – DDB/Los Angeles
Bahamas Ministry of Tourism: Monte – Fallon/Minneapolis
Bud Light: Secret Fridge – DDB/Chicago
Budweiser: Super Fan – DDB/Chicago
Burger King: America’s Favorite – Crispin Porter + Bogusky/Miami
Burger King: Buckin’ Chicken – Crispin Porter + Bogusky/Miami
Butterball: Ian & Anna – Leo Burnett/Chicago
Cadillac: Khakis – Modernista!/Boston
California Milk Processor Board: Episode 2: Farmer – Goodby, Silverstein & Partners/San Francisco
CareerBuilder.com: I Understand – Cramer-Krasselt/Chicago
Combos: Grace – TBWA\Chiat\Day/New York
Comcast: Couple – Goodby, Silverstein & Partners/San Francisco
Converse: Converge – Butler, Shine, Stern & Partners/Sausalito
Dove: Little Girls – Ogilvy & Mather/Toronto, New York & Chicago
ESPN SportsCenter: Wet Willy – Wieden + Kennedy/New York
FedEx: Stick – BBDO/New York
The Gap: Audrey’s Back – Laird + Partners/New York
Heineken: Father & Son – Publicis/New York
HUMMER H3: Escape – Modernista!/Boston
JetBlue: Chris – JWT/New York
Jimmy Dean: Full Moon – TBWA\Chiat\Day/Los Angeles
Las Vegas Convention and Visitors Authority: Be Anyone – R&R Partners/Las Vegas
Levi’s: Straight Walk Girl – Bartle Bogle Hegarty/New York
Major League Baseball: Kitchen – McCann Erickson/New York
MasterCard: MacGyver – McCann Erickson/New York
MasterCard: Arrivals – McCann Erickson/London
Miller High Life: Bistro – Crispin Porter + Bogusky/Miami
Miller Lite: Can Debate – Crispin Porter + Bogusky/Miami
Nike: Football is Everything – Wieden + Kennedy/Portland, OR
Nike: Pool – Wieden + Kennedy/Portland, OR
Rozerem: Honest Abe – Cramer-Krasselt/Chicago
Sharpie Mini: Milk/Toothbrush – McCann Erickson/New York
Skittles: Beard – TBWA\Chiat\Day/New York
Slim Jim: Camo – Crispin Porter + Bogusky/Miami
Snickers: Song – TBWA\Chiat\Day/New York
Sony HDTV: Lo-Def Productions Presents: Cal vs. Stanford – The Play – McKinney/Durham, NC
Sprint Nextel: Locker Room – TBWA\Chiat\Day/New York
Stanley: Joust – Mullen/Wenham, MA
Starburst: Ernie – TBWA\Chiat\Day/New York
TLC: Anthem – The Martin Agency/Richmond, VA
T-Mobile: New Grandma – Publicis West/Seattle
Toyota Yaris: Chase – Saatchi & Saatchi/Los Angeles
Tractor Supply Company: Koi Pond – Carmichael Lynch/Minneapolis
Travelers: Bridge – Fallon/Minneapolis
United Airlines: The Meeting – Fallon/Minneapolis
Volkswagen: Nigel – Crispin Porter + Bogusky/Miami
Volkswagen Jetta: Like – Crispin Porter + Bogusky/Miami
XM Satellite Radio: Hair – Lowe/New York
Para obter mais detalhes, clique aqui, porém, o site não exibe os comerciais, só um resumo do roteiro e ficha técnica. Detalhe: o Adweek vende fitas com os selecionados, inclusive de anos anteriores. Se estiver disposto a comprar… caso contrário, eu estou disponibilizando o link dos vídeos aos poucos, conforme vou achando no YouTube ou no iFilm. Os filmes que já tem link estão com o nome em negrito.
