A campanha do ano foi Apple x PC, da TBWA\Media Arts Lab/Los Angeles (”Virus”, “Restarting”, “Out of the Box”, “Self Pity”, “Accident”, “Trust Mac”).
Dos comerciais selecionados, dois foram rodados no Rio de Janeiro:
1. Burger King “America’s Favorite”
2. Burger King “Buckin Chicken” (rodado em super 8mm)
Os dois foram dirigidos por Bryan Buckley e produzidos por Alex Mehedff, da Hungry Man Rio.
Espie a lista:
Adidas: Partido - 180\TBWA/Amsterdam
American Express: Animals - Ogilvy & Mather/New York
Ameriquest: Friendly Skies - DDB/Los Angeles
Bahamas Ministry of Tourism: Monte - Fallon/Minneapolis
Bud Light: Secret Fridge - DDB/Chicago
Budweiser: Super Fan - DDB/Chicago
Burger King: America’s Favorite - Crispin Porter + Bogusky/Miami
Burger King: Buckin’ Chicken - Crispin Porter + Bogusky/Miami
Butterball: Ian & Anna - Leo Burnett/Chicago
Cadillac: Khakis - Modernista!/Boston
California Milk Processor Board: Episode 2: Farmer - Goodby, Silverstein & Partners/San Francisco
CareerBuilder.com: I Understand - Cramer-Krasselt/Chicago
Combos: Grace - TBWA\Chiat\Day/New York
Comcast: Couple - Goodby, Silverstein & Partners/San Francisco
Converse: Converge - Butler, Shine, Stern & Partners/Sausalito
Dove: Little Girls - Ogilvy & Mather/Toronto, New York & Chicago
ESPN SportsCenter: Wet Willy - Wieden + Kennedy/New York
FedEx: Stick - BBDO/New York
The Gap: Audrey’s Back - Laird + Partners/New York
Heineken: Father & Son - Publicis/New York
HUMMER H3: Escape - Modernista!/Boston
JetBlue: Chris - JWT/New York
Jimmy Dean: Full Moon - TBWA\Chiat\Day/Los Angeles
Las Vegas Convention and Visitors Authority: Be Anyone - R&R Partners/Las Vegas
Levi’s: Straight Walk Girl - Bartle Bogle Hegarty/New York
Major League Baseball: Kitchen - McCann Erickson/New York
MasterCard: MacGyver - McCann Erickson/New York
MasterCard: Arrivals - McCann Erickson/London
Miller High Life: Bistro - Crispin Porter + Bogusky/Miami
Miller Lite: Can Debate - Crispin Porter + Bogusky/Miami
Nike: Football is Everything - Wieden + Kennedy/Portland, OR
Nike: Pool - Wieden + Kennedy/Portland, OR
Rozerem: Honest Abe - Cramer-Krasselt/Chicago
Sharpie Mini: Milk/Toothbrush - McCann Erickson/New York
Skittles: Beard - TBWA\Chiat\Day/New York
Slim Jim: Camo - Crispin Porter + Bogusky/Miami
Snickers: Song - TBWA\Chiat\Day/New York
Sony HDTV: Lo-Def Productions Presents: Cal vs. Stanford - The Play - McKinney/Durham, NC
Sprint Nextel: Locker Room - TBWA\Chiat\Day/New York
Stanley: Joust - Mullen/Wenham, MA
Starburst: Ernie - TBWA\Chiat\Day/New York
TLC: Anthem - The Martin Agency/Richmond, VA
T-Mobile: New Grandma - Publicis West/Seattle
Toyota Yaris: Chase - Saatchi & Saatchi/Los Angeles
Tractor Supply Company: Koi Pond - Carmichael Lynch/Minneapolis
Travelers: Bridge - Fallon/Minneapolis
United Airlines: The Meeting - Fallon/Minneapolis
Volkswagen: Nigel - Crispin Porter + Bogusky/Miami
Volkswagen Jetta: Like - Crispin Porter + Bogusky/Miami
XM Satellite Radio: Hair - Lowe/New York
Para obter mais detalhes, clique aqui, porém, o site não exibe os comerciais, só um resumo do roteiro e ficha técnica. Detalhe: o Adweek vende fitas com os selecionados, inclusive de anos anteriores. Se estiver disposto a comprar… caso contrário, eu estou disponibilizando o link dos vídeos aos poucos, conforme vou achando no YouTube ou no iFilm. Os filmes que já tem link estão com o nome em negrito.
