McDonald’s é sinônimo de Fast Food. A maior rede deste tipo de alimentação é um dos maiores símbolos do capitalismo e do estilo de vida americano no mundo. Contestada? Odiada? Alvo de inúmeros protestos? Nada disso parece abalar o domínio desta marca no mundo. O McDonald’s pode até desaparecer algum dia, mas sua cultura está implantada para sempre.

História
A história da transformação do McDonald’s na maior rede de serviço rápido do mundo começou quando Ray Kroc, seu fundador, obteve a licença do método de preparo de hambúrgueres empregado pelos irmãos Richard e Maurice McDonald. Aos 52 anos, Ray Kroc, ex-caixeiro viajante e bem-sucedido representante de vendas de batedeiras para milk-shakes, ficou impressionado com a rapidez do serviço e resolveu propor um negócio. A história começou em 1954, quando Ray Kroc conheceu o restaurante dos irmãos Dick e Maurice McDonald, administrado com notável eficiência na cidade de San Bernardino, Califórnia. Esse restaurante foi fundado em 1948, quando os dois irmãos resolveram transformar seu Drive-In no primeiro McDonald’s, com cardápio limitado, Self-Service e Drive-In. As pessoas faziam fila para comprar um hambúrguer por 15 centavos ou uma porção de batatas fritas por 10 centavos. Kroc imaginou que se os McDonald abrissem mais 10 estabelecimentos, ele poderia vender 80 multimixers. Os irmãos já tinham vendido franquias, mas muitas não mantinham os padrões e prejudicavam a imagem do estabelecimento. Mesmo assim, Kroc convenceu-os a abrir novas lojas. Partiu para Chicago com uma planta do restaurante, uma receita para as batatas fritas e um contrato que lhe dava permissão para encontrar novos locais para as filiais. Uma das únicas exigências era a de que todos os restaurantes deveriam ter a aparência exata daquele de San Bernardino. Negócio fechado, em abril de 1954 o ex-representante comercial inaugurou seu primeiro restaurante em Des Plaines, no Estado de Illinois. A idéia era servir hambúrgueres de boa qualidade, com serviço rápido e cortês, em um ambiente totalmente limpo – conceitos até hoje ligados à marca. Começava naquele momento uma revolução na indústria e na história da alimentação mundial. Um ano depois, Ray Kroc já tinha montado uma cadeia com mais de 20 restaurantes espalhados pelo território norte-americano. Em 1958 completava a venda de mais de 100 milhões de hambúrgueres: o porte do negócio começava a ganhar expressão. No início dos anos 60, a dedicação de Kroc aos estabelecimentos era total, e logo se cansou da letargia dos irmãos McDonald. Com a ajuda de um investidor desembolsou US$ 2,7 milhões e comprou a parte dos irmãos McDonald’s no negócio. Nesta mesma década, os estabelecimentos ganharam lugares para se sentar, além da letra “M” em arco no seu logotipo (1962). No ano de 1964 foi introduzido o Filet-O-Fish, que depois viria a se chamar McFish.

Em 1967, com quase mil restaurantes funcionando nos Estados Unidos, o McDonald’s iniciava sua escalada internacional, abrindo uma loja no Canadá e outra em Porto Rico. Um ano depois a empresa lançou no mercado seu produto de maior sucesso, o Big Mac, responsável pelo grande reconhecimento da empresa nos dias de hoje. A década de 70 foi cheia de novidades e inovações. Começou com o lançamento do famoso slogan “You Deserve a Break Today” em 1971 e a introdução do Quarter Pounder (Quarteirão) em 1972. Depois, no ano de 1973 a empresa lançou o Egg Muffin, primeiro item do cardápio do café da manhã. O primeiro Drive-Thru foi aberto em 1975 na cidade Sierra Vista, estado do Arizona. Em 1977 foi criado no Canadá o McDia Feliz e dois anos depois ocorria o lançamento do Happy Meal (McLanche Feliz) voltado para o público infantil. Em 1978 os famosos Sundae foram introduzidos no mercado americano. Dois anos depois foi lançado o slogan “Nothing can do it like McDonald’s”. No ano de 1983 a empresa colocava no mercado os famosos Chicken McNuggets. Em 1986, a rede se tornou pioneira em divulgar a lista de ingredientes de seus produtos. No ano seguinte começou a vender saladas. No ano de 1993 começou a montar lojas dentro dos supermercados Wal-Mart e em 1996 abriu restaurante dentro dos parques temáticos da Disney. Nesta época o sucesso estava consolidado.

Big Mac, O Grande Campeão
Foi criado em 1968 por Jim Delligatti, um franqueado do McDonald’s da cidade de Pittsburgh. O famoso Jingle do Big Mac foi ao ar em 1974 e tornou-se uma das músicas mais cantadas em todo o mundo. A versão do jingle em português foi introduzida no Brasil em 1988.

errrrrr

Dois hambúrgueres,

alface, queijo, molho especial

cebola, picles e um pão com gergelim.

É o Big Mac. Big Mac!


Curiosidade
> Mais de 46 milhões de pessoas por dia são servidas pela rede McDonald’s.
> O Mc Chicken é o segundo sanduíche mais vendido pela rede, atrás do campeão BIG MAC.
> 80% dos restaurantes são comandados por franqueados independentes.
> A rede está presente no Brasil desde 1979, quando inaugurou loja no Rio. Ganhou grande reconhecimento em 1994 com o slogan “Gostoso como a vida tem que ser”.
> Existem mais de 30.000 McDonald’s espalhados em 121 países, gerando vendas acima dos US$ 40 bilhões.

Alessandro Temperini (aletp)

Diretor de Criação, Blogueiro e Comerciante Virtual.

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36 Comments

 

  1. 10 mar 07  9:43 by canha Responder

    Apesar dos pesares, eua té gosto do McDonalds. Lógicamente, devido ao preço, eu como lá uma ver por ano (e apenas quando eu estou com bastante dinheiro e sei que não vou sentir falta de uns 10 ou 15 reais).
    Convenhamos, apesar se não ser lá muito saudável e etc, a McDonalds ainda soube como conquistar o mundo e se tornar a empresa multi-milionária que é hoje.

  2. Pingback : aletp.com » Big Mac completa 40 anos; vendas superam 500 milhões de unidades anuais.

  3. 12 out 07  19:12 by Ivo Silva Responder

    que porra nenhuma ...a onda é comer no bill burg q é de Macapá

  4. 8 dez 07  13:36 by samuel vollmann Responder

    os funcionarios nao sao bem alimentados
    a minha irma começou a trabalhar la faz uma semana e sempre esta mal do estomago alimentem melhor seus funcionarios

  5. 19 jan 08  23:28 by BRUNO RANGEL LOPES Responder

    TEM QUE COLOCAR EM TODA A REDE MOLHO CATCHUP E MAIONESE DE BISNAGA PARA TODOS SE SERVIREM MELHOR

  6. 21 mai 08  10:07 by André Responder

    É muito interessante... Entretanto não existe nenhuma informação sobre a tropicalização dos seus produtos... Pois é fato que a adaptação do alimentos e das quantidades de acordo com o pais que a franquia fora aberta...
    Se for possível complementar com essa informação acredito que seria completa. Pois a marca não vende hambúrgueres e sim o tipo de serviço de fast food... Em fim... Seu objetivos é aumentar a sua representação ao redor do mundo mantendo sua linha de qualidade. Portanto acho que a pesquisa do McDonald's seja extremamente forte com os locais de abertura de suas franquias... Por esse motivo ela é a empresa multinacional tão bem sucedida que é hoje.

  7. 21 mai 08  15:57 by rodrigo Responder

    McDonald vc é o melhor


    tem tudo q eu gosto


    huumm


    obrigado por existir

  8. 27 mai 08  10:15 by Paula Gouveia Responder

    Gostaria de saber como começo a existir o McDonald’s?

  9. 9 jun 08  18:35 by Gabriel batista de souza Responder

    O McDonalds é Ótiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiii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    iiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiimo !

  10. 6 jul 08  12:57 by marcos Responder

    eu gostaria de saber o q e preciso para abrir um mcdonald. e q na minha cidade nao tem se poder me responda muito obrigado.

  11. 8 set 08  8:33 by Carlos Silva Responder

    Bom dia.
    Gostaria de saber quais as condições necessárias para abrir um McDonald's, incluindo preços.
    Depois do investimento inicial, qual a percentagem de lucro que se destina ao seu proprietário?

  12. 19 set 08  1:07 by IRANY Responder

    Gostaria de saber, sobre a história do mcdonalds na india, suas estrategias...

  13. 24 set 08  14:01 by Thamiris Responder

    O BIG TASTY É O MELHORRRRRRRRRRRRRRRRRRRRRRRRRR
    PRINCIPALMENTE O MOLHO DELE QUE É INCRÍVEL......
    PARABENSSSSSSSSSSSS PARA VC QUE O CRIOU PARA NÓS.....

  14. 18 nov 08  21:51 by daniel Responder

    é verdade que o mcdonalds fasia hamburger de minhocas?

  15. 23 jan 09  8:50 by FABÍOLA MAGALHÃES Responder

    OLÁ VENHO COM UAM CURIOSIDADE QUE ACREDITO NÃO SER SÓ MINHA MAS DE TODOS O FÃS DO McDonald’s PORQUE NÃO TRABALHAM COM OVOS???????

  16. 24 mar 09  19:31 by Márcio Responder

    Algo interessante, é, porque eles não colocam em seus estabelecimento, uma informação muito interesante, que é o valor nutricional de seus produtos.
    Será que não vale pensar nisto?

  17. 24 abr 09  2:36 by Claudia Responder

    O Mc donalds coloca o valor nutricional atrás das laminas de bandeja.. alem disso existem tabelas para alergicos.

  18. 16 mai 09  18:05 by erika Responder

    parabems!!!

  19. 8 jan 10  14:39 by BRENNA Responder

    meu vcs sao mto idiotas de perguntarem... o que preicsa pra abrir um mc

    gente se liguem e MUITO DINHEIRO
    vcs nao podem ter td isso
    DUVIDO]
    se vcs quiserem se aparecer se ap0arecam eu sei que tem espelho na casa de vcs , mais inventa uma MELHOR...

    SEM COMENTARIOS O SEU COMENTARIO CARLOS SILVA

    E OBRIGADA POR CRIAR O MC DONALDS UM FATS FOOD MARAVILHOSO PARA NOS

    VC MERECE MUITO.... FELICIDADES PRA VVC E PRA TODA SUA FAMILIA

    BJOSS

    • 31 jan 12  16:24 by Valdir Responder

      porra vc escreveu WC?? kkkkkk isso nao é banheiro filha kkk se escre VC e nao WC burraaaaa!!

  20. 14 jan 10  21:34 by Rose Responder

    Brenna, e se o Carlos siva tem dinheiro?
    Derrepente você está acostumada com a pobresa e acha ele um pobretão também, me polpe...
    Rose

  21. 14 jan 10  21:38 by Rose Responder

    Retificando fiquei tão indignada com o comentário que escrevi pobreza com s, estou retificando o ocorrido

  22. 17 mar 10  17:14 by Udson Responder

    Rose vc falou a coisa certa e o seu erro eu nem percebi

  23. Pingback : Tweets that mention O desejo de vender mais fez Ray Kroc criar o McDonald’s aos 52 anos! -- Topsy.com

  24. 1 mai 10  21:49 by frederico Responder

    amo muito tudo isso mc donald vc é o melhor de dodos os q eu já vi por ai,seu lanche é muito boooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooommmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmm
    eu te amo e quero cccccccccccaaaaaaaaaaaaaassssssssssssaaaaaaaaaaaaaarrrrrr com vc

    • 31 jan 12  16:22 by Valdir Responder

      kkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkk vc é gay? kkkk

  25. 29 mai 10  22:59 by Alexandre de s. Responder

    que loucura ele foi demais deu a volta por cima, nunca e tarde para ser rico um dia

  26. 29 mai 10  23:06 by Tawne rodriques de s.Abrantes Responder

    parabems mc pelos seus lanches e choou de gostozura o numero 01

  27. 29 mai 10  23:07 by Tawne rodriques de s.Abrantes Responder

    valeu seus lanches são muito boms valeuuuuuuuuuuuuu

  28. 29 mai 10  23:17 by Alexandre de s.Abrantes Responder

    serar que e verdade amburgue de minhoca, porque não feito por peixe que e naturau e cuida do cãnce

  29. 16 jun 10  12:30 by andreia dias Responder

    vivo em portugal mais concretamente em porto santo e gostaria de abrir um macdonald, como faço? e quanto preciso ter,para começar? quais as condicções?

  30. Pingback : História do McDonald’s « Michael Joe Jackson Nós Te Amamos!

  31. 22 ago 11  22:54 by Kellyluiza25 Responder

    amo o ms donald´s

  32. 22 ago 11  22:55 by Kellyluiza25 Responder

    comi o cbo e adoreei vc estam de parabens

  33. 31 jan 12  16:20 by Valdir Responder

    é mais ninguem fala qual estrategia de marketing eles usam..pura mensagem subliminar...

    • 1 jul 12  22:41 by Bruna Responder

      A estrategia é a alma do negocio

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